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Diamond Rings – David Beckham Effect
Diamond rings may be a girl’s best friend, but they’re also smooching up to the boys too.
The ‘bling boom’ is testament to the power of David Beckham – where he goes, fashion follows. And diamond rings, once the exclusive domain of the female population, are now sported by male footballers, rappers and actors. Thanks to Beckham more men are wearing jewellery, including diamond rings. And the sporting hero has been seen donning other fashions traditional to the world of women, including wearing nail varnish and sporting sarongs. But it isn’t just diamond rings that help him gain extra sparkle; his love of all diamond encrusted things extends to mobile phones, diamond earrings and watches.
Diamond Geezers
In fact, male stars from David Guest to the King of Bling, Jimmy Saville seem more interested in the size of their own diamond rings than those of their female counterparts. The Bling Blokes headed by Beckham have boosted the sales of diamond rings as more men buy diamond rings for themselves. Engagement diamond rings for girlfriends and wives are however the most popular motivation behind buying diamond rings, as diamonds represent uniqueness, eternity and style.
Diamond rings: Covetable commodities
Diamond rings can fit most budgets – especially for an engagement – but for Beckham, expense is no problem, explaining why the footballer seems to love everything to be encrusted with his favourite bling. But before the Beckham effect, ever since Marilyn Monroe famously pouted her lips and sang Diamonds are a Girl’s Best Friend, diamond rings have been the most sought out luxury item. Elizabeth Taylor, Audrey Hepburn, Elton John and countless other celebrities have all endorsed the diamond as one of the world’s most covetable commodities.
Celebrities may be diamonds best friends, but you don’t need a celebrity six-figure salary to get your hands on the hardest substance in the world – at Purely Diamonds you can find the best quality diamond rings at affordable, competitive prices.
Buy Diamond Rings from Purely Diamonds
You can buy diamond rings up to 50% less than you would pay in the High Street. Pure fantasy? No, it’s Purely Diamonds. The founders of Purely Diamonds have been in the diamond industry for over 30 years. As specialists in the design and manufacture of diamond jewellery, Purely Diamonds have built up an enviable reputation. With expertise in platinum, yellow and white gold, Purely Diamonds offers high-end diamond rings at substantially lower prices. Selling direct to the customer online ensures you get the most competitive price. All diamond rings come with documentation confirming the quality of the jewellery for insurance purposes. For more information, email sales@purelydiamonds.co.uk or call 0800 032 3422 or 0207 837 2964.
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