PurelyDiamonds > Articles > Diamond Rings - The Shape of diamond rings to come
The Shape of diamond rings to come
Who knows? is the answer!. What we do know though is that the style of diamond rings will be forever evolving. The emergence of a new style diamond ring can be influenced by so many things like for instance a lifestyle, an arts movement, a specific event or a special celebration and if the style of a particular diamond ring attains iconic status then popular demand to own a similar diamond ring follows.
Satisfying the demand for diamond rings
"Rough" diamonds (that is diamonds fresh from the earth), and a precious metal are the raw materials required to create a diamond ring. The rest is down to skill – the buyer, the designer, the diamond cutter, the setter, the polisher to name a few - all contribute to the creation of a diamond ring.
The diamonds in a diamond ring will have been extracted from a regulated mine in their "rough" state before commencing their journey towards a setting in a diamond ring, and it’s good to know how the diamonds in your diamond ring are safeguarded.
Caring for consumers and communities
The UK jewellery industry, through its national trade body the British Jewellery Association, has done much in recent years to ensure that all diamonds used to create diamond jewellery, including diamond rings, in the UK are “conflict” free. Its members are bound by a Code of Ethics to provide a warranty as to the provenance of the diamonds they purchase, and this is the consumer’s assurance that the diamonds in their diamond ring and all other diamond jewellery have come from a regulated source.
"Conflict" diamonds, from unregulated sources, hit the headlines when it was discovered that they were funding wars in Africa in the 1990’s in which many thousands of innocent people lost their lives. With the globally backed Kimberly Process introduced in 2003 and the recently established Diamond Development Initiative the industry is striving hard to eliminate "conflict" diamonds from the supply chain whilst looking for a way to ligitimise the livelihoods of genuine artisan diamond producers in the African countries concerned. So you can rest assured that diamond jewellery, including diamond rings, bought in the UK contain ethically produced diamonds.
Buy Diamond Rings from Purely Diamonds
You can buy diamond rings up to 50% less than you would pay in the High Street. Pure fantasy? No, it’s Purely Diamonds. The founders of Purely Diamonds have been in the diamond industry for over 30 years. As specialists in the design and manufacture of diamond jewellery, Purely Diamonds have built up an enviable reputation. With expertise in platinum, yellow and white gold, Purely Diamonds offers high-end diamond rings at substantially lower prices. Selling direct to the customer online ensures you get the most competitive price. All diamond rings come with documentation confirming the quality of the jewellery for insurance purposes. For more information, email sales@purelydiamonds.co.uk or call 0800 032 3422 or 0207 837 2964.
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