The Growing Uses For Eternity Rings-Part 1
While diamond eternity rings are a fairly new concept, the idea behind eternity rings dates back over 4,000 years. No where near as luxurious as diamonds, early examples of eternity rings were made from a variety of materials, including wood, bone, copper, and even stone. Thanks to a cleverly planned advertising campaign initiated by De Beers, coincidentally the largest diamond distributor in the world, diamonds became known as the ultimate symbol of love and romance. As their famous motto says, ‘a diamond is forever’. Because of this, the diamond eternity ring is the accepted style of today.
Anniversaries
When eternity rings came back into fashion in modern times, they were intended to represent the bonds of eternal love a couple had created in marriage. Eternity rings were given as an anniversary gift, typically on the ten year anniversary, recommended on the modern anniversary gift list for the proper time to present a diamond as a gift. De Beers, however, somehow managed to convince the general public that there was no reason a husband shouldn’t present his bride with an eternity rings on their first anniversary. The media joked that this was only because the first year of marriage can often feel like an eternity. The joke was warmly welcomed by men, not so much by the female population.
Wedding Bands
Today, eternity rings are used for a much wider number of occasions than just anniversaries. Some brides, and even the occasional groom, have begun using diamond eternity rings in place of their wedding bands. While traditional wedding bands were simple and plain, brides decided that they need a bit more sparkle in their bridal set and opted for both half and full eternity rings over plain metal bands. This trend is proof positive that a woman can never have too many diamonds.
While eternity rings were originally marketed as anniversary gifts, their uses have quickly expanded beyond that scope. Anniversary gifts and bridal wedding bands are just the beginning.