While many consumers still prefer white gold over platinum, particularly when it comes to price, there are many distinct benefits that platinum eternity rings possesses over its white gold counterpart.
Platinum eternity rings are created from nearly 95% pure platinum with an additional 5% of other metal additives. The white colour of the platinum eternity ring is due to the fact that platinum, in its purest form, is white as well. The additives, in fact, do very little to change the colour of a platinum eternity ring. White gold, on the other hand, is simply yellow gold tempered with other white metals to create a white appearance. With regards to purity of metal, therefore, platinum eternity rings are the best choice.
For people who prefer their jewellery to have a bit of weight to it, a platinum eternity ring would weigh nearly twice as much as its white gold version. This is largely due to the fact that platinum is twice as dense as white gold, providing platinum eternity rings a heavier overall weight. While some may prefer a lighter metal, many enjoy the fact that, with a platinum eternity ring, you never have to question whether or not your ring has fallen off your finger.
With regards to proper maintenance, a platinum eternity ring is by far much easier to care for than white gold. Platinum eternity rings will tend to grey slightly over time, however, they never lose their overall white finish like white gold can. The density of a platinum eternity ring may make is slightly more prone to breaking, particularly where the prongs are concerned, but the same density also increases the threshold at which the platinum eternity ring would potentially break.
Lastly, while a platinum eternity ring may be more costly than a white gold one, platinum eternity rings tends to hold their value more consistently. Since platinum is so rare, the overall worth of a platinum eternity ring is more likely to remain steady or increase over time rather than decrease in value. Gold, on the other hand, can be somewhat volatile when it comes to value, making a platinum eternity ring a more stable investment.