One of the most popular options couples rely on to personalise their wedding rings is with the use of an inscription or an engraving. This is the process by which words or phrases are etched onto the inner surface of the wedding rings in order to make them more unique. Common inscriptions for wedding rings may include the couple’s names along with various dates, ranging from anything such as the date they first met to the date the wedding rill occur on. Other popular inscriptions for wedding rings may include favourite phrases, such as song lyrics or lines of poetry.

For a more artistic touch on your wedding rings, inscriptions can also be etched or engraved on the outer surface of the wedding rings using a more ornate font or lettering. This gives the wedding rings the persona touch you are looking for while also adding to the general outward visual appeal of the wedding rings. In many cases, the outer inscriptions can be done in a way that gives them the appearance of decorative scrollwork or patterning from a distance with the actual wording becoming legible upon closer inspection of the wedding rings.

These are only a few of the ways you can go about making your wedding rings more unique but they are also some of the most commonly seen options used for personalizing wedding rings today.

If you are all about strength and durability, there is one line of wedding rings that is often marketed and promoted as the wedding rings that will last beyond a lifetime and, in fact, will last forever. Tungsten wedding rings may not seem like a common sight on the bridal jewellery market, but they are quickly becoming much more common and popular than one would expect. Once reserved strictly for industrial and manufacturing applications, tungsten is makings it presence known on the wedding ring market.

Tungsten wedding rings can be produced in a stunning high gloss finish, similar to that of gold and platinum wedding rings, but can also be created with a beautiful matte or satin finish which more and more couples are choosing to go with. Tungsten wedding rings are extremely affordable, particularly when compared to traditional precious metal wedding rings and are literally the strongest wedding rings you can find on the market today.

While titanium wedding rings were often the go to wedding rings for extreme strength, tungsten wedding rings can be up to four times stronger. When compared to gold wedding rings, tungsten wedding rings are up to ten times stronger. Ideal for active and extreme lifestyles, tungsten wedding rings are virtually scratch and dent free and will never lose their stunning finish. Many couples view the strength of tungsten wedding rings as the perfect symbolism for the love they share with one another, undeniable and unbreakable even in the face of the greatest hardships.

Stay tuned as we continue to explore some precious metal alternatives for wedding rings you may not have considered.

As I’m sure you are all familiar with by now, palladium wedding rings are one of the hottest growing trends on the market currently. While not necessarily a completely alternative metal for wedding rings, the influx of palladium wedding rings on the market has been relatively new. Although palladium has been around for quite some time, it was previously only used as an alloy that was added to other precious metal wedding rings, such as white gold wedding rings, in order to increase their strength and durability. Eventually, jewellers in China began experimenting with using palladium in its pure form to create wedding rings and other fine jewellery and had a great deal of success. Since palladium wedding rings come from the same family of metals as platinum wedding rings, they share many of the same qualities . Essentially, palladium wedding rings have the same look and feel as platinum wedding rings. The major difference between the two varieties of wedding rings lies in the fact that palladium wedding rings are significantly cheaper than platinum wedding rings.

A popular variation being seen used more and more frequently in coordinated wedding rings involves alternating patterns. This can be achieved through the use of different colours of finishes of precious metals in the wedding rings. In the groom’s wedding ring, for example, the band will contain a centre section of yellow gold surrounded on both sides by sections of white gold. The bride’s wedding ring would then contain a centre band of white gold surrounded on either side by bands of yellow gold. Similarly, the wedding rings can be made with alternating finishes, with the location of each finish on one of the wedding rings being the mirror opposite of the finish location on the other wedding ring.

Another popular choice for coordinating wedding rings involves etchings or engravings on the bands of the wedding rings themselves. Engravings and etchings can easily be made on the individual wedding rings that complement one another without being identical. Similar patterns can be engraved, for example, with more geometric lines being used on the groom’s wedding ring and more rounded lines being used for the bride’s ring. Some people also prefer more vine like patterns on their wedding rings, with a leaf based motif being used for the groom and a more flowery approach taken for the bride’s ring.

As you can see, there are a wealth of options available for coordinating wedding rings, making it easier than ever to find the perfect pair of wedding rings to suit both your union and your individuality.

One of the more genius aspects of the marketing campaign behind the right hand diamond ring was the fact that it didn’t even involve a new diamond ring design. The beauty of the campaign was it’s simplicity along with the fact that the diamond ring retailer that created the marketing campaign, as well as any other jewellers that wanted to follow suit with a right hand diamond ring promotion of their own, were able to use existing inventory to supply the newest trend. Diamond engagement rings, cocktail rings, eternity rings, and even diamond set wedding rings could all be marketed as right hand diamond rings. That was the beauty of the right hand diamond ring campaign was that it encompassed all of the diamond ring designs that already existed. The only thing the marketing campaign for the right hand diamond ring had to do was open up the market to a completely new target audience, which it did rather successfully.

As you can see, the right hand diamond ring was yet another successful marketing campaign produced by one of the leading diamond ring retailers and manufacturers. Like the campaign for the three stone diamond ring that came before it, the right hand diamond ring campaign took off and became almost an overnight success. Now it is easier than ever for any woman, regardless of her relationship status, to purchase and enjoy the beauty of any style of diamond ring for herself. By simply taking any style of diamond ring and placing it on her right hand instead of her left, women had the chance to use their diamond rings to empower their independence and free spirits with ease and beauty.

While the right hand diamond ring can also be worn by women in relationships, it was primarily designed to give women not necessarily in a committed relationship the opportunity to buy herself a beautiful diamond ring without any stigma attached. It not only widened the diamond ring market, it also gave women a more comfortable environment in which to purchase a diamond ring for themselves without having to deal with endless lines of questioning regarding engagement details, wedding date inquiries, or other relationship centred questioning. In some cases, women are also using a right hand diamond ring as a means to show the world that they are in fact single, and potentially looking for potential suitors.

The right hand diamond ring gave women the chance to fully appreciate as well as display the true beauty of a diamond ring simply for the sake of the beauty and dazzle of the diamond ring itslef and not necessarily any meaning or deeper sentiment behind it.

The real genius behind the marketing campaign created for the right hand diamond ring also lay in the fact that the right hand diamond ring can essentially be any style of diamond ring on the market. While cluster styled diamond ring were initially used for the campaign, it has spread across all diamond ring designs and now encompasses anything from solitaire style diamond rings to eternity style diamond rings. The right hand diamond ring is truly an all encompassing marketing campaign that has taken the diamond ring market by storm.

Unlike matching wedding rings, coordinated wedding rings are designed to complement one another in terms of their visual appearance while still possessing some differentiation. This resulting coordination can be achieved with the wedding rings in a number of different ways, just a few of which we will take a look at now.

One of the most popular choices for coordinating wedding rings involves the use of different precious metals or different colours of the same precious metal. Some couples want their wedding rings to be visually identical with regards to their overall design, but prefer to have their wedding rings made from different precious metals.

Other choices for coordinating wedding rings involve using different finishes on the same precious metal in the wedding rings. The groom’s ring, for example, may utilize a satin or matte finish while the bride’s ring will be finished in a high gloss finish. Once again, this option gives the wedding rings a very similar look overall but also gives them a significant visual aspect that separates them from one another.

Of course, these are just a few of the many examples of design ideas that can be found in coordinating wedding rings that you may enjoy. As we mentioned earlier, coordinated wedding rings offer the best of both worlds, allowing couples the benefit of complementary wedding rings while still retaining some sense of individual style.

If you look at most marketing campaigns surrounding diamond rings you will quickly notice a trend that spreads throughout them all, more specifically, the target audiences they are marketed to. Engagement diamond rings are catered towards couples about to become engaged, weddings rings are designed for marriages, three stone diamond rings were originally intended as anniversary gifts, and diamond eternity rings are marketed to be ideal for either anniversaries or couples welcoming a child into their family. While most of these diamond ring designs are interchangeable between events, such as the frequent use of three stone diamond rings and eternity style diamond rings as engagement rings, all of the marketing campaigns tend to share a common target audience, couples in relationships.

Following the success of their three stone diamond ring campaign in 2001, the same major diamond ring retailer and manufacturer decided to turn their attentions to a market segment they felt they had previously neglected, women not currently in relationships. They did this by taking an existing diamond ring concept, generally believed to be most closely associated with the cocktail ring or dress diamond ring, and adding a marketing twist that would later be seen as genius, branding the common cocktail ring design as the new right hand diamond ring.

The right hand ring offered a chance for single women around the world, as well as women who didn’t feel the need to have their diamond rings define their relationship status, to enjoy all the beauty and sparkle once reserved for more relationship focused diamond rings in the past.

The original intent for gifting a three stone diamond ring was as an anniversary gift. The concept of a past, present, and future diamond ring was specifically designed to commemorate a major milestone in a couple’s relationship. After all, what better time to look back on a wonderful past together, be thankful for the present you share together, and look forward to the future you will create with one another than during an anniversary. And what better way to celebrate an anniversary than with a new diamond ring.

Of course, the three stone diamond ring grew in popularity rather quickly and more and more couples were looking for new ways and reasons to obtain one. The three stone diamond ring quickly progressed from simply an anniversary gift to frequently being used an an engagement ring as well. Many couples didn’t want to wait until a wedding anniversary to have the beauty of a three stone diamond ring so they began using them in place of traditional solitaire style diamond engagement rings. After all, an engagement was an ideal time to celebrate the couple’s past, present, and future just as much as an anniversary was. Using a three stone diamond ring in place of a traditional diamond engagement ring also allowed future brides the opportunity to have a lot more sparkle and shine in their bridal jewellery set.

In some cases, couples looking to keep their bridal jewellery sets more minimalistic in nature would even choose to use a three stone diamond ring in place of both a traditional diamond engagement ring and their wedding band. Combining both pieces into one three stone diamond ring allowed a greater level of comfort and reduced the bulk of a traditional two piece set.

As you can see, the three stone diamond ring became the perfect symbolism for love and quickly grew in popularity to become one of the hottest selling styles of diamond ring on the jewellery market today.

One of the initial costs involved with creating a wedding ring comes during the actual design process. This is the phase of the wedding rings creation when a jewellery designer works to sketch out the various details of the wedding rings, with emphasis placed on the overall design and style of the wedding rings. When a designer is creating a template for a matched set of wedding rings, he can essentially produce the blueprint for both the his and hers wedding rings in only slightly more time than it would take to produce a single design. This means that the design time involved in producing wedding rings in a matched set is nearly half of that involved in designing individual wedding rings, one of the first cost savings that is eventually passed down to the consumer.

Once the designs for the matching wedding rings have been laid in place, it is time for production. Similar to the design process, the manufacturing process involved when creating matching his and hers wedding rings can also be much simpler than creating two distinctly different wedding rings. While the matching wedding rings may vary slightly in their design, typically where the measurements of the wedding rings are concerned, they will generally have the same precious metal composition and overall look, allowing them to be created side by side and sometimes even simultaneously.

Of course, post production costs of matching wedding rings are also lower than those associated with individual wedding rings. This is typically seen the most in the reduced marketing and advertising costs associated with promoting a matched set of wedding rings that can be sold together.

As you can see, there are several cost saving benefits that can be gotten from purchasing wedding rings in a matched set and now you can more clearly see exactly where these savings come from.