Conflict Diamonds

“Clean Diamonds” = Clean Conscience

Diamonds, unfortunately, are at the heart of armed conflict in several countries. In Sierra Leone, Angola and the Democratic Republic of Congo, for example, diamond production has been used to fund civil wars as well as human rights abuse on an enormous scale, with millions of innocent victims being forced out of their homes, raped or tortured.

For this reason, Purely Diamonds only deals in “clean diamonds” -- diamonds coming directly from legitimate, diamond-producing industries such as those in South Africa and Botswana.

However, not every diamond website is as conscientious as we are. Buying your diamonds from us means you can be sure that your conscience is clean.