Why should I buy online, and how are your prices so low?
We manufacture our diamond jewellery in-house (in our workshop in London), and sell our jewellery directly to the public. Buying something from a manufacturer essentially means you are cutting out the middle-man, and making substantial savings in the process.
We can pass these savings on to you in the form of very low prices, whilst still providing exceptional quality and service. You will save up to 50% on any product you purchase from us.
Every product displays a price (our price) and it’s RRP (retail value). RRP is the price you could expect to pay in a high street shop for the same product. An example taken from our website:
Do you have a shop? Is it possible to view products before purchasing?
Yes it is. We have a showroom in Farringdon, London (EC1)– just around the corner from Hatton Garden. Please phone us first to make an appointment - 0800 032 3422. Appointments can be made Monday – Friday; 10am – 5.30pm.
Please be aware, we do not stock everything we have on our website as the majority of our products will be made to order. We do try to stock every different style/design so that you’ll always have something very similar to view. When you make an appointment let us know which items you are interested in.
How do I place an order?
To order simply click on the item you want ("add to basket") and then continue through the simple checkout process.
Our secure connection means you need have no worries about buying online.
We currently accept payment through Visa, MasterCard, Maestro, Electron, JCB/JCL and Solo.
You are also welcome to visit our showroom to see your chosen piece before you buy. To arrange a visit please email sales@purelydiamonds.co.uk
How long will my order take?
If we have an item in stock we can sometimes deliver the next day if necessary, but in general we state 7-14 days for all items that are made to order (a few items will take 3-4 weeks). Every item has different delivery times, and you can see these either in the product description or when you select your required ring size. If you need your order urgently or for a very specific date, please let us know after you’ve placed your order and we’ll do everything we can to have your item ready in time.
Will I receive confirmation of my order?
Yes. After you have placed an order, you will receive email confirmation almost immediately.
Can I track my order?
Yes, please email us your Name and Order Number and we will email you an update on your order as soon as possible. You can also call us for an order update at any time.
Can I place an order over the phone?
Yes of course, please feel free to call us on freephone 0800 032 3422 or on 0207 837 2964 with the item number you would like to purchase, and your card details. You will still receive an email confirmation/receipt if you purchase from us over the phone.
What payment methods do you accept?
We currently accept payment through Visa, MasterCard, Maestro, Electron, JCB/JCL and Solo. We do not accept Amex. We can also accept payment via BACS (bank transfer) - please contact us for our details.
What is included in the price?
Our prices are inclusive of VAT and delivery charges, and include a free valuation document as well as a suede-lined presentation box. If your item is accompanied by a diamond certificate, this is also included in the price. The price you see is the price you pay (no hidden extras).
What does ‘RRP’ stand for?
Recommended Retail Price. This is the price you would expect to pay on the high street for the same piece of jewellery. The RRP will appear on your free valuation document, and this is the value to use for insurance purposes.
What if I dislike the ring when I receive it, and I want to return it?
We appreciate buying online means you aren’t able to view the product first. We offer all our customers a 30-day full refund or exchange (the 30 days start when you receive the item, not when you place your order). When you return an item we will issue your refund immediately, or arrange for an exchange for another item of your choice (the value does not have to be the same, as we will either refund you/take payment for the difference).
Please note – Our standard ring sizes are H to S (for women), please see the specific product details to see the ring sizes available for a particular item. If you want to order a ring outside of this range (which you can do by contacting us prior to purchase), you will be unable to return the item to us.
What should I do if I don’t know the ring size?
Please enter your address here and we’ll send you a free ring-sizer. The sizer needs to be placed on the finger of the person who the ring is for, so if it’s a surprise the sizer won’t help unfortunately!
If you are able to measure the diameter of the inside of a ring (perhaps when the person is asleep!), please see our ring-size chart to find the equivalent size.
If the ring is a surprise, please click here for ideas to find out someone’s ring size in secret!
If you really don’t know the size, please select size M which is our recommended average size. Once you have presented the ring, if it doesn’t fit, all you have to do is send it back to us and we’ll resize it to the correct size and send it back as soon as we can. This service is completely free and don’t worry, most rings do have to be returned to be resized as most are a surprise! The sizing process is usually very straight-forward and generally we can return the ring within a couple of days. The quality of your ring will not be affected by re-sizing.
Please see our Returns Policy for information on how to send a ring back to us to be re-sized.
My item says ‘Made to Order’, what does this mean and can I still return it?
Yes of course. ‘Made to Order’ simply means we’re making the item for you in our workshop, as opposed to already having one made and finished already. The huge majority of the items we sell are ‘made to order’, this is generally how we operate, although we do stock a selection of items.
What guarantees do you offer?
We offer a 30 day money-back guarantee on all items. You may return your item within 30 days of receipt for a full refund or an exchange for another item. This makes anything you buy from us a ‘No Risk’ purchase!
All our jewellery is guaranteed for 3 years against manufacturing faults.
We will professionally clean your jewellery, free of charge, once within the first year of purchase.
If at any time you need a ring re-sized we will gladly do this for you free of charge. There is a no time limit for re-sizing.
The free valuation document you receive with each purchase is your proof that what you are purchasing is as described on our website (and has the same estimated RRP value as displayed on the website).
If your item is accompanied by a diamond certificate, this is your assurance of the quality of the diamond/s you have purchased from us.
Will my item be certified?
You will receive a diamond certificate with any item that has at least one diamond weighing 0.25ct or more (SI quality or better). If you purchase a three-stone ring for example, you will only receive a certificate if one or more of the three stones weigh 0.25ct or more. So even if the total weight of a 17 stone eternity ring is 1.00ct overall, this item will not have a diamond certificate (because the individual stones weigh less than 0.25ct each). This is standard practice throughout the industry, in fact, many companies only provide certificates for stones weighing 0.33ct or more. You can see whether your item is certified by looking at the product description for your chosen item. Please click here for more information about diamond certificates.
If your item is not certified, it will however be accompanied by a valuation document. The valuation document that you will receive if your stone is not certified, is your assurance that what you are purchasing is genuine and exactly as described on our website.
Do I receive a free valuation document?
Yes you do. Every single item on our website comes with a free valuation document. This document confirms the carat weight, cut, colour and clarity of your chosen diamond/s, as well as a picture and description of the item. Our valuations are carried out by an experienced FGA (Fellow of the Gemmological Association) and GG (Graduate Gemologist) certified diamond grader, so this document not only gives you an accurate valuation (RRP) of your chosen piece, but it is confirmation of the quality of the diamond/s you have purchased from us. Click here for more details on our valuation documents.
Who are ‘AnchorCert’?
AnchorCert are the largest diamond certification service in the UK - a department of the Birmingham Assay Office, founded by an act of Parliament in 1773. AnchorCert Birmingham is the first UK laboratory to receive accreditation to ISO 17025 from UKAS for both loose and mounted diamonds. We use AnchorCert certificates for the majority of our items. Click here for more information.
All AnchorCert Certificated Diamonds are now screened and tested to ensure that they are natural and have not been subjected to HPHT treatment. AnchorCert is the only Diamond Certification Service in the UK that can offer this facility.
How long will my order take to arrive?
If we have an item in stock we can sometimes deliver the next day if necessary, but in general we state 7-14 days for all items that are made to order (a few items will take 3-4 weeks). Every item has different delivery times, and you can see these either in the product description or when you select your required ring size. If you need your order urgently or for a very specific date, please let us know after you’ve placed your order and we’ll do everything we can to have your item ready in time.
How do I know when my item will be delivered?
We will email you once your item is in the post, informing you that it will arrive the next day. We generally email delivery confirmations between 4 - 5.30pm.
How will my jewellery be delivered?
We use Royal Mail Special Delivery. This is a guaranteed next-day delivery service, which will arrive before 1pm the day after we post the item. We will email you the day your item is sent so you know to look out for your delivery the next day. Please note, delivery is free and your item will be fully insured during transit.
How will my jewellery be packaged?
To put the finishing touch to your chosen piece, your jewellery will come in a luxurious suede-lined box, inside another gift-style box with a silver silk ribbon. The packaging is made to measure your chosen item, with special inserts for earrings, bangles and pendants.
What is your policy on Conflict/Blood diamonds?
Purely Diamonds does not sell conflict diamonds.
Purely Diamonds only deals in “clean diamonds” -- diamonds coming directly from legitimate sources NOT involved in funding conflict. Our invoice that every customer receives with their order, states as follows -
The diamonds herein invoiced have been purchased from legitimate sources not involved in funding conflict and in compliance with United Nations resolutions. The seller hereby guarantees that these diamonds are conflict free, based on personal knowledge and/or written guarantees provided by the supplier of these diamonds.
For more information on Conflict/Blood diamonds, please click here.
Where do you buy your diamonds from?
We purchase most of our diamonds from suppliers in Israel and Antwerp (Belgium). We do have a small stock of diamonds here, but mostly we purchase diamonds as and when they are needed for each specific order.
What does ‘carat weight’ mean? How big is my diamond?
Carat weight refers to the weight of the diamond itself. Diamonds are actually valued in terms of their weight, not in terms of their size. The carat weight does however affect the size of the diamond, so people do refer to the size rather than the weight of the stone in some cases. For example:
| Round Stones |
Carat Weight |
Size in Millimetres |
| |
0.25ct |
4.0mm |
| |
0.50ct |
4.8mm |
| |
1.00ct |
6.5mm |
We try to display the carat weight as well as the size of the stone in millimitres for your reference. Please click here for a detailed size chart (carat weight -> millimetres).
What are The 4 C’s?
The 4 C’s are carat, cut, clarity and colour. They are the 4 factors that determine the value of a diamond. Please click here for more information.
What are the different types of settings, and which one is right for me?
Please click here for detailed information on the different types of settings available, e.g claw set, channel set, pave set, etc.
What are the different diamond shapes, and which one is right for me?
They are many different shapes a diamond can be. You can find round brilliant, princess, emerald, radiant, marquise, baguette, asscher and pear shaped diamonds on our website. Please click here for more information on the different shapes.
What are the differences between 18ct gold and Platinum?
Platinum is a naturally white precious metal. White gold is actually yellow gold mixed with other metals to make it white. White gold is usually rhodium plated to make it whiter, and you may need to re-plate your jewellery every couple of years or so to maintain it’s white colour. Platinum and gold can both be scratched, platinum is not indestructible.
Platinum is approximately 40% heavier than 18ct gold. Over time platinum develops a natural patina, a matte finish. If you prefer the high-finish look, regular polishing (by a professional) can maintain this finish.
Please click here for detailed information on the precious metals we use (18ct gold and Platinum). We are experts in the manufacture of Platinum and 18ct gold pieces.
Do your products have hallmarks?
Yes. All our jewellery will have a United Kingdom hallmark. A hallmark is a small marking that is stamped onto precious metals to guarantee that it conforms to standards of purity and has been independently tested. This shows the type of metal used and the content of the metal. All our gold is 18ct and will have this hallmark. All our platinum is 950 (95% pure) and will have this hallmark. Please click here for more information about hallmarks.
18ct white gold |
Platinum |
Caring for your diamond
Yes, diamonds are forever, but it is important to look after them! Here are some tips to make sure your diamond stays in perfect condition:-
Do not wear your diamond if you are doing rough work. Diamonds are extremely durable; however a hard blow along the grain can chip them.
Do not keep diamonds jumbled together loosely in a box. Remember diamonds can scratch other diamonds.
Avoid your jewellery coming into contact with chlorine bleach (often used in housework). Although this will not harm the diamond itself, bleach can discolour or pit the mounting.
Diamonds can be dulled by skin oils, cosmetics, soap and cooking oils or grease. Regular cleaning once a month is the best way to keep them at their brilliant best.
Cleaning your diamond
Clean diamonds reflect light better and actually look bigger than dirty ones. So regular cleaning is the key to keeping your diamonds in sparkling condition. There are various recommended ways of cleaning your diamond:-
Professional Cleaning
This is the best option for maintaining your diamond as clean as it can be. We recommend at least once a year having your diamond cleaned and checked by jewellery professionals—to make sure there are no loose claws or wear to the settings.
Liquid Detergent
It is possible to clean your diamond in the sink—but please remember to make sure the plug is in! You can soak your diamond in warm, soapy water using a mild liquid detergent. Use a soft toothbrush to gently brush the diamond while it's in the water. Afterwards rinse the jewellery under warm running water and pat it dry with a soft, lint-free cloth.
Ammonia & Water
Soak your jewellery in a solution of half ammonia and half cold water for approximately 30 minutes. Take out the jewellery and clean gently with a small soft brush. Finally, rinse with clean water and dry with tissue paper or lint-free cloth.
Jewellery Cleaner
You can use liquid jewellery cleaner from the shops as long as you carefully follow the instructions. Try to choose a brand name cleaner where possible.
Free Cleaning
If you return your ring to us once during the first year, we will gladly clean and check your ring for you free of charge.
I would like a bespoke design, can you work from a sketch or a picture?
Yes we can. Please email us the picture of the design you would like created and our designer will have a look and get back to you with a quote. Please try to include as many details as possible (for example, the carat weight you would like, the shape of the stones, gold/platinum, the budget you are working towards etc).
We now have a new Cad Cam programme, that enables us to create full 3-D images of a bespoke ring of your design. This means you are able to see a complete 3-D image of your ring before you give us the okay to go ahead and make it for you. Please contact us for more details.
Do you offer an engraving service?
We can have your jewellery engraved by a professional hand-engraving company. This company is separate from Purely Diamonds, but we will gladly take your finished item to them to be engraved on your behalf. Charges for this vary so please contact us via email to discuss this further.
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