Call us on 0207 837 2964

Same price, big difference

Which would you choose?

  • - Manufactured by a 3rd party
  • - Retailer acts as a 'middleman'
  • - 60% less for the same price
  • Handmade in our London workshop
  • Family run British company
  • 60% more for the same price
  • Excellent customer service
  • 30 day money-back guarantee

Why pay more for less?

Browse our collection today and save up to 60% on all items compared to retail shop prices



We're a family-run online jewellers that design & manufacture stunning diamond jewellery in our London workshop

We are a British family run business which since 1979 has been specialising in the design and manufacture of fine diamond jewellery in the Hatton Garden area of London.

Stephanie Tyler - Sales director
Stephen Tyler - Founder and Creative director
Emelie Tyler - Managing director

Stephen began designing and making rings in the mid seventies. He founded the company under his name and became a key supplier to many of the top end high street jewellers nationwide and in southern Ireland.

Emelie joined her father in the business 10 years ago, followed not long after by her sister Stephanie. They are responsible for creating the Purely Diamonds brand and the online presence that the company has today.

The concept of Purely Diamonds is very simple in that the company now sells jewellery directly to the public at greatly reduced prices by virtue of 'cutting out the middleman'.

Buying directly from us cuts out the middleman; we pass these savings to you with our low prices

How we cut out the middleman jewelers and pass the savings on to you How we cut out the middleman jewelers and pass the savings on to you