- Engagement
Engagement
RingsStyleMetalNeed something quick? - Wedding
Wedding
Rings - Eternity
Eternity
Rings - Gemstone
Gemstone
RingsGemstoneMetalNeed something quick? - Jewellery
Diamond
JewelleryTypeMetalNeed something quick? -
About Us
We are Purely Diamonds
A British family run diamond jewellery design studio based near Hatton Garden, London. We are specialists in the design & manufacture of diamond jewellery and we have been in the industry for over 40 years.
All our jewellery is designed and created in-house at our workshop / studio in London by the Purely Diamonds team. If you have any questions, please do not hesitate to contact us.
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Help & Info
Help & Information
When shopping online, most customers have a few questions. We've collated the most popular questions and information that we've been asked over the years with the goal to streamline your buying experience with us.
We also offer you the ability to visit us and view the rings in person. You can book a visit to our London showroom.
How to...Visit our help centreTell me more about...Learn more about diamonds - Ready-Made Items
How to look after & clean your jewellery

Yes, diamonds are forever, but it is important to look after them!
Here are some tips to make sure your diamond stays in perfect condition:
- Do not wear your diamond if you are doing rough work. Diamonds are extremely durable; however a hard blow along the grain can chip them.
- Do not keep diamonds jumbled together loosely in a box. Remember diamonds can scratch other diamonds.
- Avoid your jewellery coming into contact with chlorine bleach (often used in housework). Although this will not harm the diamond itself, bleach can discolour or pit the mounting.
- Diamonds can be dulled by skin oils, cosmetics, soap and cooking oils or grease. Regular cleaning once a month is the best way to keep them at their brilliant best.
Clean diamonds reflect light better and actually look bigger than dirty ones. So regular cleaning is the key to keeping your diamonds in sparkling condition.
There are various recommended ways of cleaning your diamond, we’ve outlined a few of these below.

Professional Cleaning
This is the best option for keeping your diamond as clean as it can be. We recommend at least once a year having your diamond jewellery cleaned and checked by jewellery professionals to make sure there are no loose stones or any wear to the setting/claws.

Liquid Detergent
It is possible to clean your diamond in the sink but please remember to make sure the plug is in! You can soak your diamond in warm, soapy water using a mild liquid detergent. Use a soft toothbrush to gently brush the diamond while it's in the water. Afterwards rinse under warm running water and pat dry with a soft, lint-free cloth.

Ammonia & Water
Soak your jewellery in a solution of 1/2 cup of ammonia to 1 cup of warm water for approximately 15 minutes. Take out the jewellery and clean gently with a small soft brush. Finally, rinse with clean water and dry with tissue paper or lint-free cloth. Note: Do not do this with jewellery containing pearls, it could dull or damage them.

Jewellery Cleaner
You can use liquid jewellery cleaner as long as you carefully follow the instructions. Try to choose a brand name cleaner where possible.

Social Media Reward
We are happy to offer your first clean and polish for free if you share imagery of your jewellery on Instagram using the hashtag #PurelyEngaged and tagging us @PurelyDiamonds
Purely Diamonds is a trading name of Stephen Tyler Limited. Registered Company Number (Incorporated in England): 01840310. VAT Number: 466237727 (GB)