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Purely Diamonds - Welcome to our online store!Purely Diamonds - Welcome to our online store!

Handmade Diamond Jewellery

Designed and made in London

Engagement rings Engagement
Wedding rings Wedding
Eternity rings Eternity
Gemstone rings Gemstone
Diamond rings Diamond Rings
Diamond Earrings and Pendants Earrings & Pendants
Rachel Hanks
I recently bought a set of diamond earrings from Pure Diamonds as a present for my sister. The earrings were packaged in an expensive box using decorative ribbons, and were quite fine. Better than I was anticipating. I was somewhat nervous about purc....

Diamond jewellery designed and created by Purely Diamonds

Beautiful diamond jewellery by Purely Diamonds

We are a British family run diamond jewellery design studio based near Hatton Garden, London.

We have over 40 years heritage working with diamond jewellery, during which time we've built up hard to rival expertise in sourcing exceptional diamonds, and creating beautiful diamond jewellery.

All our jewellery is designed and created in-house by the Purely Diamonds team.

Our diamond rings are all covered by a 30 day money-back guarantee. Our diamonds are mostly certified by GIA and IGI, and all items come with a free valuation document for insurance.




Unbeatable value for money

We've spent years creating diamond jewellery and supplying it to retailers. Now, through the Purely Diamonds online store, we are able to bring our range of jewellery direct to our customers.

Because there are no wholesalers, no middlemen and no third party retailers involved, we are able to offer you beautifully made diamond jewellery at prices that are unbeatable value for money.

Our prices are up to 50% less than High Street. By purchasing from us you are coming directly to the manufacturer, so the product is identical but the cost is much, much less.



We manufacture our jewellery in-house and sell to you direct