Same price, big difference
Which would you choose?
We're a family-run online jewellers that design & manufacture stunning diamond jewellery in our London workshop
We are a British family run business which since 1979 has been specialising in the design and manufacture of fine diamond jewellery in the Hatton Garden area of London.
Stephen began designing and making rings in the mid seventies. He founded the company under his name and became a key supplier to many of the top end high street jewellers nationwide and in southern Ireland.
Emelie joined her father in the business 10 years ago, followed not long after by her sister Stephanie. They are responsible for creating the Purely Diamonds brand and the online presence that the company has today.
The concept of Purely Diamonds is very simple in that the company now sells jewellery directly to the public at greatly reduced prices by virtue of 'cutting out the middleman'.