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Purely Diamonds - Welcome to our online store!Purely Diamonds - Welcome to our online store!

Need it for Christmas?

View our 48 hour delivery items

Engagement rings


Diamond rings

Diamond Rings

Wedding rings


Gemstone rings


Diamond Earrings and Pendants

Earrings & Pendants

Eternity rings


I recently purchased some diamond earrings as a birthday present, and was very pleased with Purely Diamonds. I needed the rings by a specific date, and although they weren't able to deliver then, they did let me know immediately after I placed the or....

Diamond jewellery designed and created by Purely Diamonds

Beautiful diamond jewellery by Purely Diamonds

We are a British family run diamond jewellery design studio based near Hatton Garden, London.

We have over 40 years heritage working with diamond jewellery, during which time we've built up hard to rival expertise in sourcing exceptional diamonds, and creating beautiful diamond jewellery.

All our jewellery is designed and created in-house by the Purely Diamonds team.

Our diamond rings are all covered by a 30 day money-back guarantee. Our diamonds are mostly certified by GIA and IGI, and all items come with a free valuation document for insurance.




Unbeatable value for money

We've spent years creating diamond jewellery and supplying it to retailers. Now, through the Purely Diamonds online store, we are able to bring our range of jewellery direct to our customers.

Because there are no wholesalers, no middlemen and no third party retailers involved, we are able to offer you beautifully made diamond jewellery at prices that are unbeatable value for money.

Our prices are up to 50% less than High Street. By purchasing from us you are coming directly to the manufacturer, so the product is identical but the cost is much, much less.



We manufacture our jewellery in-house and sell to you direct