Save up to 20% in our Black Friday sale - Last Chance

Save up to 20% on all diamond and gemstone jewellery, just in time for Christmas. Handcrafted in-house with love and offering free ring re-sizing and 30 day returns.

Discover our Award-Winning Collections

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True In-House

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Price & Quality
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Try At Home

Before You Buy
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Money Back


Bespoke Design

The Purely Diamonds bespoke design service allows you to create something truly unique. You'll work with our design team to make your dream a reality

Help & Guides

Find the answers to all your questions in our help centre and uncover all you need to know about diamonds, jewellery and more.

Engagement Rings by Shape

Family Run Jewellery Company


We are a British family run business which since 1979 has been specialising in the design and manufacture of fine diamond jewellery in London. Stephen began designing rings in the 1970s and became a key supplier to the top end high street jewellers throughout the UK and Ireland. Emelie and Stephanie joined their father in the business in 2005.

The concept of Purely Diamonds is very simple. We manufacture our diamond jewellery in-house in our London workshop, and sell directly to the public. Buying something from a manufacturer means you are cutting out the middle-man, and making substantial savings in the process. We pass these savings on to you in the form of very low prices, whilst still providing exceptional quality and service.

Award Winning Jewellery Engagement Rings Handcrafted Jewellery

How we do it

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We source a high-quality conflict-free diamond at the best possible price.

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Your jewellery is then handmade to order at our London workshop.

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No Middleman

By manufacturing and sourcing to order, we cut out the middleman.

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You Save

Up to 70% saving is passed onto you with our low and competitive prices.







Diamond Pendants


Diamond Earrings


Visit our London or Manchester showrooms or arrange a Virtual Appointment

We're always really happy to welcome you to one of our Purely Diamonds showrooms. Our London showroom is just a five-minute walk from Hatton Garden, the hub of the London jewellery quarter and our Manchester showroom is located in the trendy area of Deansgate. We also offer virtual appointments via video call.

Book Appointment
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Proud Members of

National Association of Jewellers
The Goldsmith Company
Assay Assured

Proud Supplier of

Conflict Free Diamonds