Up to 15% Off Engagement Rings & Jewellery
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True In-House

Manufacturing
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Exceptional

Price & Quality
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Try At Home

Before You Buy
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Money Back

Guarantee

Bespoke Design

The Purely Diamonds bespoke design service allows you to create something truly unique. You'll work with our design team to make your dream a reality

Help & Guides

Find the answers to all your questions in our help centre and uncover all you need to know about diamonds, jewellery and more.

ThePurely DiamondsSTORY

Family Run Jewellery Company

OUR STORY

Purely Diamonds was founded in 1979 by jeweller Stephen Tyler, whose London workshop quickly became a trusted supplier of fine diamond jewellery to leading UK retailers. Today, his daughters Emelie and Stephanie carry that legacy forward - craftsmanship lies at the heart of everything we do - elevated for the modern customer through thoughtful design and seamless service. Every piece is made to order and handcrafted by our expert team in our London workshop. From proposal to personal milestone, we design and handcraft jewellery to last a lifetime. With over 100,000 customers served and a reputation for excellence, Purely Diamonds offers a seamless luxury experience, whether you shop online or visit our showrooms in London or Manchester.

Award Winning Jewellery Engagement Rings Handcrafted Jewellery

How we do it

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Quality

We source a high-quality conflict-free diamond at the best possible price.

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Handmade

Your jewellery is then handmade to order at our London workshop.

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No Middleman

By manufacturing and sourcing to order, we cut out the middleman.

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You Save

Up to 70% saving is passed onto you with our low and competitive prices.

Bracelets

Bracelets

Bracelets

Bracelets

Studs

Studs

Diamond Pendants

Pendants

Diamond Earrings

Earrings

Visit our London or Manchester showrooms or arrange a Virtual Appointment

We're always really happy to welcome you to one of our Purely Diamonds showrooms. Our London showroom is just a five-minute walk from Hatton Garden, the hub of the London jewellery quarter and our Manchester showroom is located in the trendy area of Deansgate. We also offer virtual appointments via video call.

Book Appointment
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Proud Members of

National Association of Jewellers
The Goldsmith Company
Assay Assured

Proud Supplier of

GIA
Conflict Free Diamonds
Be inspired by our creations
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Ever wondered what a 6, 7 and 8ct Oval diamond would look like? Bringing imagination to life here with these three absolutely show-stopping stones.💎💎💎
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Fire and scintillation are the most captivating aspects of a diamonds beauty. The rainbow flashes of light are caused by dispersion.💎🌈💎 Details: 3ct Elongated Cushion / EVS1
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Deliberating over diamond size? Here is a 3ct v's 4ct Oval in one of our most sought after designs.✨
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Pink to make the boys wink! This show stopping piece certainly does just that. What a beauty!!! 🤍
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A beautiful bespoke trilogy incorporating a radiant and emerald accent diamonds.✨✨✨ Details: 1.30ct Radiant / 0.70ct Emerald Total / DVS1