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Our customers love us, that's why our rating is 10 out of 10 on Trust Pilot

Skilfully crafting fine diamond rings & jewellery in our London workshop since 1979

By our simple concept of selling directly to you with no ‘middleman’ you can be sure of significantly lower prices with no compromise on quality or workmanship.

Explore our jewellery collections
Visit our London Showroom
Try-before-you-buy service
Read our customer feedback
Bespoke design service

Engagement rings

Engagement rings collection

Browse collection

Wedding rings

Wedding rings collection

Browse collection

Eternity rings

Eternity rings collection

Browse collection

Gemstone rings

Gemstone rings collection

Browse collection

Diamond rings

Diamond rings collection

Browse collection

Earrings & Pendants

Earrings and Pendants rings collection

Browse collection

 
30 day money-back guarantee Across our entire collection
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We're a family-run online jewellers that design & manufacture stunning diamond jewellery in our London workshop

We are a British family run business which since 1979 has been specialising in the design and manufacture of fine diamond jewellery.

Stephanie Tyler – Purely Diamonds Sales Director
Stephanie
Stephen Tyler – Purely Diamonds Founder
Stephen
Emelie Tyler – Purely Diamonds Managing Director
Emelie
 

We design and create diamond engagement rings, wedding rings, eternity rings, gemstone rings and other jewellery in-house at our workshop in the Hatton garden area of London.

As we manufacture our own jewellery, buying directly from us cuts out the middleman and we pass these savings on to you with our low prices which can be up to 60% below high street prices.

Purely Diamonds also only deal in conflict and cruelty free diamonds that come from legitimate sources.

A diamond hammer
A diamond in a furnace
A hand holding a diamond ring
A diamond ring in a clamp

Watch how we handmake our diamond rings

Learn more about us

Try before you buy serviceView a sample ring at home
Honest customer feedbackRead what our customers have to say

Buying directly from us cuts out the middleman; we pass these savings to you with our low prices

An illustration of the diamond making process A smaller illustration of the diamond making process for mobile

We pride ourselves on our customer care and satisfaction

Trustpilot


CONFLICT-FREE SOURCED DIAMONDS

FAMILY-RUN BUSINESS & 40 YEARS HERITAGE

30 DAY MONEY-BACK GUARANTEE

Purely Diamonds is a trading name of Stephen Tyler Limited. Registered Company Number (Incorporated in England): 01840310. VAT Number: 466237727 (GB)

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