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Our customers love us, that's why our rating is 9.9 out of 10 on Trust Pilot

Purely Diamonds - Welcome to our online store!Purely Diamonds - Welcome to our online store!

Skillfully crafting fine diamond jewellery in our London workshop since 1979

By our simple concept of selling directly to you with no ‘middleman’ you can be sure of significantly lower prices with no compromise on quality or workmanship.

Explore our jewellery collections
Visit our London Showroom
Try-before-you-buy service
Read our customer feedback
Bespoke design service

Engagement rings

Engagement rings collection

Browse collection

Wedding rings

Wedding rings collection

Browse collection

Eternity rings

Eternity rings collection

Browse collection

Gemstone rings

Gemstone rings collection

Browse collection

Diamond rings

Diamond rings collection

Browse collection

Earrings & Pendants

Earrings and Pendants rings collection

Browse collection

 
30 day money-back guarantee Across our entire collection
Visit our London showroomBook an appointment

We're a family-run online jewellers that design & manufacture stunning diamond jewellery in our London workshop

We are a British family run business which since 1979 has been specialising in the design and manufacture of fine diamond jewellery in the Hatton Garden area of London.

Stephanie Tyler - Sales director
Stephanie
Stephen Tyler - Founder and Creative director
Stephen
Emelie Tyler - Managing director
Emelie
 

Stephen began designing and making rings in the mid seventies. He founded the company under his name and became a key supplier to many of the top end high street jewellers nationwide and in southern Ireland.

Emelie joined her father in the business 10 years ago, followed not long after by her sister Stephanie. They are responsible for creating the Purely Diamonds brand and the online presence that the company has today.

The concept of Purely Diamonds is very simple in that the company now sells jewellery directly to the public at greatly reduced prices by virtue of 'cutting out the middleman'.

All our diamond rings are handmade in our London workshop
Our family-run team expert craft each and every ring
Each piece of jewellery is carefully inspected before shipping
Every item comes with a 30 day money back guarantee

Watch how we handmake our diamond rings

Learn more about us

Try before you buy serviceView a sample ring at home
Honest customer feedbackRead what our customers have to say

Buying directly from us cuts out the middleman; we pass these savings to you with our low prices

How we cut out the middleman jewelers and pass the savings on to you How we cut out the middleman jewelers and pass the savings on to you

We pride ourselves on our customer care and satisfaction

Trustpilot


CONFLICT-FREE SOURCED DIAMONDS

FAMILY-RUN BUSINESS & 40 YEARS HERITAGE

30 DAY MONEY-BACK GUARANTEE

Purely Diamonds is a trading name of Stephen Tyler Limited. Registered Company Number (Incorporated in England): 01840310. VAT Number: 466237727 (GB)

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