Skilfully crafting fine diamond rings & jewellery in our London workshop since 1979

We are a British family run business which since 1979 has been specialising in the design and manufacture of fine diamond jewellery.

Stephanie

Stephen

Emelie

We design and create diamond engagement rings, wedding rings, eternity rings, gemstone rings and other jewellery in-house at our workshop in the Hatton garden area of London.

As we manufacture our own jewellery, buying directly from us cuts out the middleman and we pass these savings on to you with our low prices which can be up to 60% below high street prices. So if you are looking for high quality at a fair price this is the diamond store for you.

Purely Diamonds also only deal in conflict and cruelty free diamonds that come from legitimate sources.