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Our London Workshop

Handcrafted in the heart of London's jewellery district.

At Purely Diamonds, every piece of jewellery is handcrafted with care in our London workshop. Tucked away near London's historic Hatton Garden, our headquarters is home to our team of skilled goldsmiths, setters, and polishers who bring each design to life.

Made to Order, Just for You

Unlike mass-produced jewellery, every ring, pendant, or pair of earrings we create is made to order. This means your piece is crafted especially for you, from the moment you place your order until the day it leaves our workshop.

Created by our Goldsmiths

Our jewellers combine decades of experience with traditional techniques and modern technology. From shaping precious metals and setting brilliant diamonds to the final polish, each stage of the process happens right here in London under one roof.

The Purely Difference

  • In-house craftsmanship - all jewellery is made in-house at our workshop.
  • Made to order - every piece is created specifically for you, reducing waste and ensuring a personal finish.
  • Quality at every stage - our team inspects your piece from casting to final polish for long-lasting beauty.
  • Transparent process - designed, made, set and finished under one roof in London.

A Glimpse Inside

Showcasing our workshop allows you to see the artistry behind your jewellery. From initial sketches to the final polish, we’re proud to share the journey your piece takes before it’s in your hands.