Purely Diamonds was established in 1979 by jeweller Stephen Tyler, whose London workshop soon became the quiet force behind some of the UK’s most prestigious jewellery retailers.
Today, Stephen’s daughters, Emelie and Stephanie, proudly continue that story. They bring a modern vision to their father’s legacy - blending time-honoured craftsmanship with contemporary design and an unwavering dedication to their customers.
Every piece of jewellery is made to order in our London workshop, handcrafted with care by our team of skilled artisans. From the perfect engagement ring to a treasured anniversary gift, our creations are designed to celebrate life’s most meaningful moments and to be worn for a lifetime.
With more than 100,000 customers across the world, we remain true to our founding values: exceptional craftsmanship, personal service, and a commitment to making every experience with Purely Diamonds feel truly special.