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A Hallmark is a small marking that is stamped onto a precious metal to guarantee that it conforms to standards of purity and has been independently tested.
It is impossible to verify the precious metal content of a piece of jewellery by merely looking at it by sight or by touch. It is therefore a legal requirement that items made from platinum, gold, palladium or silver much be independently tested and then hallmarked in order to be described as such.
All Purely Diamonds rings and jewellery are hallmarked at British Assay offices ensuring our precious metal jewellery is compliant with the UK’s hallmarking regulations. All items are subject to an internal confirmation process to ensure they meet the UK’s hallmarking regulations before they are dispatched to our customers.
We are an Assay Assured Jewellery Retailer. Assay Assured status is only given to retailers who have been independently audited and verified by Assay Assured which is run and overseen by the Edinburgh Assay Office, and ensures that all precious metal jewellery (except items exempt by weight) are independently tested and hallmarked.
The registered mark of the article for hallmarking.
The sponsor’s mark for Purely Diamonds is “ST” after our company founder, Stephen Tyler.
Tells you the precious metal content expressed in parts per thousand.
This mark denotes which Assay Office has hallmarked your piece of jewellery; London, Birmingham, Sheffield or Edinburgh respectively.
The traditional mark sees gold represented by the crown and platinum by the orb.
The date letter on a hallmark shows the year in which your jewellery was assayed. Each year is represented by a different letter in a set sequence. In the current cycle, the letter for 2025 is A, with B representing 2026 and C for 2027.
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Our buying guides cover everything from diamond shapes and precious metals to ring sizes and setting styles, giving you all the knowledge you need to choose with confidence.