Discover our Award-Winning Collections
True In-House
Manufacturing
Exceptional
Price & Quality
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Before You Buy
Money Back
GuaranteeBespoke Design
The Purely Diamonds bespoke design service allows you to create something truly unique. You'll work with our design team to make your dream a reality
Help & Guides
Find the answers to all your questions in our help centre and uncover all you need to know about diamonds, jewellery and more.
ThePurely DiamondsSTORY
OUR STORY
Purely Diamonds was founded in 1979 by jeweller Stephen Tyler, whose London workshop quickly became a trusted supplier of fine diamond jewellery to leading UK retailers. Today, his daughters Emelie and Stephanie carry that legacy forward - craftsmanship lies at the heart of everything we do - elevated for the modern customer through thoughtful design and seamless service.
How we do it
Quality
We source a high-quality conflict-free diamond at the best possible price.
Handmade
Your jewellery is then handmade to order at our London workshop.
No Middleman
By manufacturing and sourcing to order, we cut out the middleman.
You Save
Up to 70% saving is passed onto you with our low and competitive prices.
Visit our London or Manchester showrooms or arrange a Virtual Appointment
We're always really happy to welcome you to one of our Purely Diamonds showrooms. Our London showroom is just a five-minute walk from Hatton Garden, the hub of the London jewellery quarter and our Manchester showroom is located in the trendy area of Deansgate. We also offer virtual appointments via video call.
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